Hospitality & TravelEMEA8-12 weeks
Unified Guest Data Platform
10 weeks
Data Lead + 2 Engineers
1The Challenge
Fragmented guest data across 50+ properties preventing personalisation. Each property used different systems, creating inconsistent guest experiences.
2Our Solution
Created a unified guest 360 platform with real-time profile updates and activation to marketing systems.
Approach
- Built identity resolution across disparate guest records
- Created unified guest profile with behavioural attributes
- Implemented real-time sync with marketing platforms
- Deployed self-service segmentation for marketing teams
3Results & Impact
25% increase in direct bookings
15% improvement in guest satisfaction
Personalisation across all touchpoints
3x faster campaign setup
Key Takeaways
- Identity resolution was the hardest and most valuable piece
- Real-time activation drove immediate marketing ROI
- Privacy compliance enabled rather than blocked personalisation
Technology Stack
SnowflakeSegmentdbtBraze
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